+264 61 402 371

16 November 2020



Windhoek – It was a year to remember for the railway workers of D&M Rail Construction, as they gained invaluable knowledge and insight into the macro and micro economic as well as  social-cultural dynamics of communications. The one-day training workshops were held in kalkfeld, Otjiwarongo and Omaruru over a six-month period and over 200 workers underwent training during this time.

Armed with scientifically backed data and a working knowledge of the communication landscape, the training was spearheaded by communications expert Usi //Hoebeb D&M Rail Construction’s PR firm, USI HOEBEB COMMUNICATIONS, under the theme (ARA) which is an acronym for Accept (that we will be together for the greatest part of the work day), Respect (my position in the team, how small you may see it) and Acknowledge (that my presence may add value to your life…).

The training arrived as a timely response to enhance the morale and skill set of the workers  the coronavirus pandemic. “Its been a challenging year for all businesses worldwide and D&M Rail Construction had the foresight to initiate training which not only served to provide workers with certain essential communications tools but also with the knowledge to adapt in an ever changing, fast-paced world, filled with challenges as we have witnessed this year,” communications trainer, Usi //Hoebeb says.

The desired outcome, reflected by the topics covered by the training included equipping workers with strategies for resolving workplace conflicts; develop inter-personal communication techniques; encourage adherence and respect for organisational chain of command; work towards the development of team cohesion to achieve greater effectiveness.

In addition, the workers were exposed to the benefits of cultural diversity in the workplace and mental strategies geared towards perception management.

For his part, the Training Manager for D&M Rail Construction, Mr Edwardt Kambongarera, says that “a safe, happy work environment is essential if we wish to achieve good production, especially in our railway construction space.  
Therefore, this training not only served to highlight the critical nature of the topics such as communication, but also motivated our teams whose morale was also adversely affected by the effects of the pandemic. I am confident we can close off the year and start the new year on a positive note…Inspired and motivated!”

UHC’s Usi //Hoebeb (3rd from left) picture with D&M Rail’s Training Manager Edwardt Kambongarera
(2nd from left) with a group of D&M Rail staffers.